<title>Do You Know How to Format Your Title Tag?</title>

A well formatted ‘Title’ tag is the first step in a well formatted web site design. Without it, all the SEO (search engine optimization) techniques in the world aren’t going to help you for long.

Well Formatted 'Title'? Not!

If you have hired a web developer to build your web site and he doesn’t put in a good, and unique title for you on every page of your web site, then he hasn’t done his job.

What is a ‘Title’ tag?

Your ‘title‘ tag is:

• your title tag is an html code in the top of every web page
• the first descriptive text that a person sees when they do a search in the search engines
• the descriptive line of text that appears at the top of your web browser when you open up a web page. Make it memorable.
• the text line that is saved in someone’s browser when they save your site under their most favorite bookmarks
• it is databased by search engines to help people search for relative search terms. If those search terms are in your title, you will have a better chance at being found. If you don’t have a title, it is highly likely that when it comes to search engines, your web site will be passed over for a well-formatted web site with a relevant title.

How to Format a Web Site ‘Title’

Understanding the roll that your title plays in search engines is key to formatting good title text. If you ever hope to rank well in search engines like Google, Yahoo, and MSN, then creating unique text on every page of your web site is going to be tantamount to success.

1. Keep your ‘title’ text under 6-7 words – which equals approximately 74 typed characters. Seventy-four typed characters equals approximately half a Twitter – no more.That seems so short.It doesn’t matter. Any longer and it will be cut off by the search engine database system and be lost anyway. So when you go to Google and put in a search term – the first line result you see will be your title.
2. Make it memorable: it is the first thing that your new potential client is going to see you want to catch their eye long enough for them to read your description and click on your link. It doesn’t have to be fancy or cute – straight forward and precise is usually the best. A simple title for a web site design company in Oklahoma City might read:
   <title>Web Site Designs for Oklahoma City Businesses</title>
3. Use keywords or phrases in your title tag. A word of caution. The title is NOT the place to load up on keywords or phrase. It is necessary to use ‘a’ keyword, or ‘a’ phrase. Notice in the above title I used the keywords ‘web site design’ and ‘Oklahoma City’ and I still kept the entire title short and simple.
4. Try not to repeat word. You don’t need to repeat yourself in your ‘title’ tag.

Check Your Web Site

Now is the time to go check each page of your web site. If you ‘title’ tag is the same on all of them, you will want to create unique titles for each page if you want to rank better in the search engines. If you had a web developer make your site and they didn’t do it properly – go back and make them finished the job.

I hope that this has helped you understand the value of your ‘Title’ tag. It is just one step in the ladder to search engine success.

Don’t forget to Subscribe Now to our RSS feed so you won’t miss the next installment of how to format your description metatags and your keywords for optimal search engine results.

A formula for greater success: Original Content + Valuable Content = Increased Visibility.

Every web site on the Internet today needs fresh original content in order to survive. But original content without being valuable to your clients is a sure recipe for failure. You may get a quick burst of new hits to your web site for a short time but unless you give them something of value they can sink their teeth into, they will have no reason to stay, or return.

Original Content

We have developed our NEW “Original Content” writing and editing department. CIDA Enterprises expert writers and editing staff will write original articles for your business, specifically for your industry products and services. We can help you focus on new clients who may not have found you yet through the Internet.

By building value laden, content rich articles that are specially designed to give your readers the type of information they need to help them make informed buying decisions and keyword rich content that appeals to the ardent Internet search engines – you can attract more business from the Internet and increase your profit margins.

Valuable Content

Not all content on web sites today is valuable. Consumers, when searching on the Internet, are looking for something – valuable information to help  them make a buying decision. They are going to purchase. The questions is: “Are they going to purchase from you?”

In the easy access world of information it is important to listen to your customers and give them the type of information they are looking for. They want to hear from you. They want new information. They want to be better informed. So, inform them.

Fresh articles can do just  that. Whether you are demonstrating how to do something or revealing a new product line. Statistics show that web sites that reach out to their customers with new and informative information, build greater customer loyalty and a higher chance that they will come back again and again. They will also tell more people about their experience – which in turn will generate a new customer base.

What Kind of Content Do You Need?

• Good Web Content
• Product Reviews
• Information Articles
• How To’s
• Blog Content
• Press Releases
• Instructionals

For more information call us: 405*254*3767 CST

Once your target audience or clientele has been identified and a roadmap has been forged, it is imperative that you get behind the wheel of ideas and put the petal to the metal. CIDA Enterprises is right there helping you to navigate advertising campaign field at this crucial stage for your success “on the road to profits”.

Advertising Campaign – Target Implementation

.: IM – Strategic Internet Marketing™ :.

Target Implementation:
A direct, target driven advertising campaign is only possible once you have established your market. Now is the time to attack.

Unlike advertising campaigns in the past – the Internet offers a more precise focus which gives you the ability to directly target only the market that “is already looking for you”.

Advertising methods that worked – even ten years ago – are not the same methods that work in today’s technological society. And it is a good thing too. In order to be a major player you once had to have millions of advertising dollars to try and test campaigns until they found the one that worked. Along with this trial-and-error advertising great amounts of time had to be planned into the mix in order to finally envision the results. Decide on a market, find your market, target your market and then wait to see if you actually hit your target was the order of the day.

Not anymore! The Internet offers you the ability, once you have decided on who you want to target – to find out how they are targeting information, how often, and where they are looking for the products you are offering. Then, it is as easy as directing your advertising campaign to the places that they are already looking.

For more information on structuring your target based marketing campaign – please call our office to speak with one of our consulting representatives – (405) 471-7753

.: Internet Marketing :.

…Is a phrase that many people in today’s business world do not truly understand. Marketing (as described below) is the act or process of selling.

IM Powering Your Business on the Internet™

We at CIDA Enterprises, Inc. like to qualify internet marketing as the “act or process of studying your market in order to position yourself so that you can sell. It is a process of positioning”.

The process is similar whether you have a brick-n-mortar business or you own an online business.  If you don’t know who your target market is – you will never be able to reach them.

We offer:

SEO Services

Social Engineering

Link Popularity services

Web Optimization services

Copy Editing Vitalization

Targeted Advertising

Tracking services

Keyword Research

Viral Marketing Techniques

Press Releases

RSS Feed

Reaching your  target market today has changed.

So often, people today think of internet marketing only in terms of search engine submission or pay-per-clicks on Google, Yahoo or MSN. It is so much more. Your marketing schema on the internet must be totally wrapped around your customer and the quality of services you are offering. It is the sum total of all the things that can be done and then some.

For instance: Getting top placement on the internet will not do you any good if your text copy scares your prospective clients to another web site. It must be compelling, precise and authentic. Your value added services and the customer support that follows must be above explanatory. Because in todays’ world – with more products and services available than ever before – you must stay one step ahead of the competition in satisfying your customers needs and then do everything you can to continue to fulfill that goal – especially in an online business or presentation.

Remember:

“Customers don’t HAVE to do business with you!”

There are far too many places to choose from in todays’ internet age. It is your job as a business owner to make them WANT to do business with you.

The Internet Today:

Today, there are over one hundred and sixty million people in America alone on the internet, and over 100 million web sites (according to an article dated Nov. 1st, 2006; written by Marsha Walton and published on CNN entitled: “Web reaches new milestone: 100 million sites”); however, I am talking about just getting your email or doing some simple search.

I am talking about how to effectively use the internet as a tool to increase your profits, broaden your horizons; or simply, start making more profits on and through the internet.

Does that mean we do not perform SEO (search engine optimization) – of course not! Without it, now more than ever, the likelihood that you will be seen on the internet are 100,000,000 to 1.

Search Engine Optimization, SEO, link popularity, PPC, search engine submission, Web Site Optimization and other often miss-used words have all been thrown out there like leaves in the wind and in extremely limited capacity to explain “Internet Marketing”. They are all correct terms when put together and described as part of the internet marketing process as a whole. Unfortunately, there are many businesses currently out there on the web who misuse the words and only add to the confusion of the big picture.

Merriam-Webster Dictionary defines “marketing” this way:

For our purposes we will be dealing with definition “1 – part b”; the process or technique of promoting, selling, and distributing a product or service.

Marketing should not be confused with “Advertising”.

When we talk about marketing or specifically, Internet Marketing, we are not dealing with only one part of the process. We assist you with the entire “technique” of promoting your Internet business, utilizing the proper technique of selling your products or services and finally, preparing with you the ultimate technique of distributing that product or service to the consumer.

Internet Marketing is a complete process with its total purpose of

• Establishing a need
• Identifying your market
• Creating a solution to the need (answering objections or concerns regarding the product or service)
• Implementing the solution over a consistant period of time (creating opportunities to advertise and sell your product or service)

How does your online presence measure up?