How to Format Your ‘Description’ Meta Tag

<description>This is one of the most valuable areas of real estate on your web site</description>

“‘#Web site designs’ that are well formatted, and well formed, are foundational to your ultimate success in relevant search engine results on the Internet.”

SEO secrets are all over the Internet. And every Internet marketing service believes that they hold the “KEY” to fast results. But are they lasting?

Truth be told, there is only one ‘key’ that will continue to give quality, relevant search engine results when all others have failed. Have you guessed it yet? I gave you your first clue in the opening paragraph.

Web site designs that are well formatted, and well formed, are foundational to your ultimate success in relevant search engine listings. And let me add this, they MUST be integrated in your internet marketing strategy early or all of your SEO tactics and efforts will ultimately fail.

Well formatted web site design is not a SECRET - it is common sense.

RegalBoots.com | Well Formatted Description - Yahoo Search Results

Step 1: Make your description no more than 27 words or 160 characters. Not much bigger than a tweet.

Why?
Because when you do a search in a search engine, they DO NOT DISPLAY any more text than approximately twenty seven words. Other description text is wasted, so don’t bother. In this case more is not better.

Step 2: Make your description compelling. The description metatag is slightly more detailed than your ‘title’ tag. They need to compliment each other but not be exactly the same.

Both your ‘title’ and your ‘description’ work in harmony to give the searcher a “REASON” to click on your link to get more information.

Regalboots.com description tag for renaissance leather boots

***** Keep in mind that Google does not use the ‘description tag’ when they show a listing of results in  their search engine. That doesn’t mean that it shouldn’t be good. Yahoo does use your description tag (if you have one). If you don’t, they will use the first available text. *****

Step 3: Use one keyword or phrase in your description. It can’t hurt, but remember – don’t over do it.

Step 4: Make sure each page of your web site has a UNIQUE description of what you can expect to find on that specific page.

The more specific you are, the better your response will be.

Here is what a good description metatag might look like:

<meta name=”description” content=”"#Web Site Design” & “#Internet Marketing Services” – empowering your business for the next technological wave!” />

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