.: Internet Marketing Services :.
IM Powering Your Business on the Internet!™
Internet Marketing...
...Is a phrase that many people in today's business world do not truly understand. Marketing (as described below) is the act or process of selling.
We at CIDA Enterprises, Inc. like to qualify that as the "act or process of studying your market in order to position yourself so that you can sell. It is a process of positioning".
The process is similiar whether you have a brick-n-mortor business or you own an online business. If you don't know who your target market is - you will never be able to reach them.
We offer:
Search Engine Optimization
Link Popularity services
Web Optimization services
Copy Editing Vitalization
Targeted Advertising
Tracking services
Keyword Research
RSS Feed
Press Releases
Viral Marketing Techniques
However, reaching that target market today has changed.
So often, people today think of internet marketing only in terms of search engine submission or pay-per-clicks on Google or Yahoo. It is so much more than that. Your marketing schema on the internet must be totally wrapped around your customer and the quality of services you are offering. It is the sum total of all the things that can be done and then...
For instance: Getting top placement on the internet will not do you any good if your text copy scares your prospective clients to another web site. It must be compeling, precise and authentic. Your value added services and the customer support that follows must be above exemplatory. Because in today's world - with more products and services to choose from than ever before - you must stay one step ahead of the competition in satisfying your customers needs and then do everything you can to continue to fulfil that goal - especially in an online business.
Remember:
"Customers don't HAVE to do business with you!"
There are far too many places to choose from. It is your job as a business owner to make them WANT to do business with you.
The Internet Today:
Today, there are over one hundred and sixty million people in America alone on the internet, and over 100 million web sites (according to a article dated Nov. 1st, 2006; written by Marsha Walton and published on CNN.com entitled: "Web reaches new milestone: 100 million sites"); however, I am not talking about just getting your email or doing some simple search. I am talking about how to effectively use the internet as a tool to increase your profits, broaden your horizons; or simply, start making more profits on and through the internet.
Does that mean we do not perform SEO (search engine optimization) - of course not! Without it the likelihood that you will be seen on the internet are 100,000,000 to 1.
Search Engine Optimization, SEO, link popularity, PPC, search engine submission, Web Site Optimization and other often miss-used words have all been thrown out there like leaves in the wind and in extremely limited capacity to explain "Internet Marketing". They are all correct terms when put together and described as part of the internet marketing process as a whole. Unfortunately, there are many businesses currently out there on the web who misuse the words and only add to the confusion of the big picture.
Merriam-Webster Dictionary defines "marketing" this way:
Main Entry: mar-ket-ing
Pronunciation: 'mär-k&-ti[ng]
Function: noun
- a: the act or process of selling or purchasing in a market
b: the process or technique of promoting, selling, and distributing a product or service - an aggregate of functions involved in moving goods from producer to consumer
For our purposes we will be dealing with definition "1 - part b"; the process or technique of promoting, selling, and distributing a product or service.
Marketing should not be confused with "Advertising".
- Main Entry:ad·ver·tis·ing
- Function:noun
- Date:1751
- the action of calling something to the attention of the public especially by paid announcements
- advertisements <the magazine contains much advertising>
- the business of preparing advertisements for publication or broadcast
When we talk about marketing or specifically, Internet Marketing, we are not dealing with only one part of the process. We assist you with the entire "technique" of promoting your Internet business, utilizing the proper technique of selling your products or services and finally, preparing with you the ultimate technique of distributing that product or service to the consumer.
Internet Marketing is a complete process with its total purpose of
- Establishing a need
- Identifying your market
- Creating a solution to the need (answering objections or concerns regarding the product or service)
- Implementing the solution over a consistant period of time (creating opportunities to advertise and sell your product or service)
