Search Engine Optimization

#Search Engine Optimization:

#SEO, as search engine optimization is a continuing process that must be massaged and tweaked in order to stay up with current trends in the search engines for good search results. It is not a one time deal.

Search Engine Optimization is a long term effect to good online business practices.

Unfortunately, many companies offer services and make them sound like an easy, one-time fix and all your internet worries will be over.

Search engine optimization is one of the most common terms used in (usually after) web site design & developement – and one of the most misunderstood. It is our belief at CIDA Enterprises, Inc. that:

1. Good SEO begins before the first bit of code is ever written for your web site.
2. It should be an intricate part of the entire design process and
3. It is a living, changing organism that must be nurtured and fed continually for the future growth of your business.

“If you don’t have time to do it right the first time – when are you going to have time to do it again?” Or, “why pay twice as much when it should have been done right from the beginning?”

Ask the average internet user: “What is SEO, or search engine optimization?”, and you will get a response similar to this:

“Search engine optimization is getting placed in the top rankings in Google.”

“SEO is putting in meta-tags, and lots of keywords…”

“SEO is link exchanging – if we have lots of links pointing to our site then the search engines will be able to find you quickly.”

Each of the answers in and of themselves may be true – however, they are hardly internet marketing solutions that offer favorable or long-term results when standing on their own.

Wikipedia – the free internet encyclopedia describes “search engine optimization”:

So what is the difference between “#search engine optimization” and “#Internet Marketing“?

SEO is one of the marketing tools available to increase visibility on relevant search engine listings. Internet marketing services are the conglomeration of tools to market your product and/or services throughout your web site.

SEO is just a branch of the root that needs to be optimized. It is at the foundational business plan and overall business marketing schema that SEO must be built in. CIDA Enterprises, Inc. understands this difference and helps you to understand it. Our exceptionally trained consultants begin with business optimization which feeds into the body of the oak tree of the type of business you are trying to build. One of those branches will inevitably be web site optimization – and that stage is where your SEO schema must come into play – otherwise you are just wasting your time and your money on a web design.

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