No Title! No Business!

Without exception – everyone who owns a web site should know these three SEO techniques. If not to work on your own web site, at least to make sure that your web designer has completed the most rudimentary, yet most vital elements of your web site.

1. Title
2. Description
3. Keywords

If your web site is missing these three KEY elements the chances of it ever getting minimal attention by search engines is practically ZERO.

Spring 2010: I talked to a man who asked me to look at his web site. He asked me if I could help him get better rankings in the search engines. I told him that I would look at it and get back to him with a quote.

When I looked at the web site – I was SHOCKED!

The web site (which I will not reveal at this time) was apparently built in 2009. 2009! Let me add a small disclaimer at this stage because I do not know yet if the client created it (from one of those DIY packages), or he paid a professional web developer to create the web site for him. Also, the screenshot above is not from his web site but another that I was also asked to look at for a free web site analysis.

Aesthetically, the web site wasn’t bad. If it was a freebie template, it was a simple design. Not necessarily a modern design. It didn’t really ‘pop’, but it wasn’t bad.

The outside visual appeal was simple. A header graphic across the top. The navigation was easy and concise, and the contact information was clearly visible.

However, if I hadn’t been given the web address I never would have found it on the Internet.

This web site is a prime example of one of the three types of web sites on the Internet that I always talk about. [see types of web sites]

This web site would fall under the second category: an advertorial web site that you send people to visit. It is like a big business card with indepth information. A business card only works if I give it to someone. And this web site only works if I tell someone:

1. That it is there, and
2. How to get to it

As I looked through the web site page-to-page, I found numerous ways in which our company could help them.

However, the first major hurdle I saw was that it had NO ‘title’ inside the Title Tag, on any of its pages. As I said before, I was shocked. It had absolutely NO ‘description’ tag and NO ‘keywords’. You could try to market this web site until you were blue in the face, but unless you changed these three things – people would probably just call you “blue boy”.

Unless those three things are changed, or in this case at the very least added to your web site, it’s like a car with four flat tires – you can push and push and push but you’re not going to get very far.

IM – Strategic Internet Marketing™

CIDA Enterprises, is a “business optimization” company. More than just internet marketing services and search engine optimization – we are a business consulting firm that can help put you in the drivers seat in this fast paced digital world.

We specialize in systems analysis with current and future trends in order to keep you one step ahead of the competition and right on target with your customers. We offer “Internet Marketing Services” and a well laid out plan for your business growth through our strategic web development techniques.

Business Consulting:
Outsourcing an analysis of your business, structure, marketing and current business plan is a great way to get an impartial look at the road you are traveling. A third eye is always good for a new perspective and at CIDA Enterprises, we will give you our honest, unbiased and professional experience in order to put you and your company on the “fast tract for profits”.

Big “M” Marketing:
Internet Marketing Services are just one form of the marketing services that we offer at CIDA Enterprises. Since most businesses do not do business exclusively on the internet it would not be prudent to lump all of your marketing strategies into one basket. The road to success is a fine line filled with twists and curves – but with our roadmap as your guide, you’ll be able to navigate the curves set out before you in the “fast lane to profits”.

Target Implementation:
Once your target audience or clientele has been identified and an roadmap has been forged, it is imperative that you get behind the wheel of ideas and put the petal to the metal. Your advertising campaign at this stage is going to be crucial for your success “on the road to profits”.

Post Analysis:
No business plan, marketing strategy or advertising campaign would really be complete without some after market analysis. How else would you know if your marketing and advertising budget was paying dividends or mearly burning away your profits. CIDA Enterprises not only puts you on the path to success, we help you track it so that you will be able to continually focus on what is working, improve things that are only partially working and get rid of the things that don’t work. It is like having your own GPS set up for your business. That way, if you get off on the wrong exit or take a wrong turn, the “GBPS – Global Business Positioning System™” will alert you and get you back on your “destination for profits”.